Website, blog and newsletter for Playlogue

After the successful crowdfunding of Fly-A-Way, those of us from Tuber who worked on the board game left to form a sister company called Playlogue Creations in 2021. I helped to come up with the brand and mission of Playlogue, while developing content to market the company’s services.  

“Playlogue” is a portmanteau of “play” and “dialogue”, and reflects the company’s aim of enriching conversations through games. This was informed by the development of Fly-A-Way, where the Playlogue team connected with backers while raising awareness of bird conservation through the medium of games. 

I am in charge of the content for the different sections of the website and ensuring that everything is in line with the Playlogue brand. This includes the blog, where I cover various game communities, showing how Playlogue is in dialogue with others. The articles on game development, on the other hand, serve as lead generation for customers who are interested in our editorial, design and production services.

As part of marketing Playlogue, I run the newsletter Level Up. It has three main focus areas: gamification, game trends and game communities. These areas were chosen as they relate closely to the company’s aim of using games as a medium for dialogue.

Through Level Up, I curate notable articles relating to the three areas. At the same time, to promote our game services, I share game design insights from the Playlogue team, including short reviews of games we’ve played.